Video course

Maximize your product launch

The complete course that helps Product Marketers master launches from research and strategy to execution and measurement.

Get instant access Watch trailer

100+ of succesfull product launches

Straightforward and impactful

Review the learning objectives

Generate leads

Learn how to create a strategic framework that drives revenue and improves business profit through your product launch. A well-executed go-to-market strategy helps you convert market interest into measurable sales opportunities.

Set the objectives

Establish clear, measurable goals for your product launch with defined timelines and milestones. Learn to articulate specific business objectives including revenue targets and how to align your launch activities with these goals.

Create clear marketing messages

Master the feature-benefit-value framework to develop compelling product messaging that resonates with your target audience. Learn how to craft a powerful one-liner that communicates your unique selling proposition for all marketing materials.

Develop a comprehensive marketing plan

Create an actionable marketing communications plan with specific timelines, content assets, and measurable KPIs to track success. Learn how to organize your marketing activities to maximize impact and lead generation from your product launch.

What’s Inside

Build Strategies That Drive Results

What is a go-to-market?

Core definition and purpose of GTM strategies

Market, competitor & customer analysis

Research target audience and competitive environment

Business analysis

Align launch with business goals and objectives

Product positioning

Differentiate your product within the market

Competitive landscape

Map competitors and highlight your advantages

Key messages of the product

Craft compelling value proposition statements

Marketing communications collateral & plan

Create actionable marketing assets and timelines

Ready to get started?

Go-to-market strategy course

Launch offer · 129.99 €

Get access now

Frequently Asked Questions

This course is designed for product managers, business managers, marketing professionals, and communication managers who want to learn how to successfully launch products from start to finish.

You’ll learn how to develop a complete go-to-market strategy, create impactful messaging, define target audiences, analyze competitors, position your product, and build marketing communications plans with measurable KPIs.

No prior marketing experience is required, though basic business knowledge will help you apply the concepts more effectively.

This course is designed for product managers, business managers, marketing professionals, and communication managers who want to learn how to successfully launch products from start to finish.

Karin Samoylova

I am a marketing and communications leader with 20+ years of experience driving impactful go-to-market strategies, product launches, and campaigns for global technology companies. Passionate about translating complex technical features into customer-focused messaging, I’ve helped secure multi-million-dollar deals and position brands as industry leaders. Skilled in cross-functional collaboration, content creation, and performance tracking, I deliver results that drive growth and innovation.

Contact me: